GERMAN MARKET of Home Decoration, Handicraft and Home Textile

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Information (including links) about 192 German wholesalers can be found at the website of the German Wholesalers Association.
Retail Trade:The number of outlets operating in household and furnishing textiles can be estimated at about 7,700. About 50 % of the independent retailers co-operates, mainly in buying groups, like:- K. the biggest one: 994 outlets, partly including home and house textiles; another: 250 floor coverings, curtains, furnishings outlets. Furnishing textiles accounted for 10% of total turnover - a 3rd one: 490 members selling home textiles;- Cor...: 400 outlets in curtains and coverings ; Wot... : 261 outlets including curtains and floor covering


An organisation specialised in bed products is Betten....Furniture chains are, among others: Ga... Moebel and Eu... Moebel. Leading floor covering chain is A... with 138 outlets.


Interior department stores are Ikea (38 stores in Germany) and Dom... Einrichtungsmärkte (29 stores)
Leading departments stores are Karstadt and Kauf... Kar... has 166 stores. Another department store is Breun... (14 stores). The leading variety store is Wo... (330 outlets) of which textiles accounted for about 40% of total turnover. (Textiles) Discounters sell household textiles besides clothing; they buy in large quantities and avoid middlemen.Discounters are NK... (850 outlets in Germany and another 200 in Austria) , Erns.... family (1046) , Ki... (2,100 outlets in Germany and Austria; Ad... (107) and from The Netherlands; Zee...(248). All discounters mentioned, except Ad..., increased strongly in turnover and in number of outlets in recent years.Home shopping companies occupy a significant position in the German retail market. Leading companies are Qu... Nec... and Kli... Ot... is the world’s biggest home-shopping organisation, due to its many foreign activities; 123 companies in 19 countries.


Most of the companies mentioned have outlets; on the other hand, several retail companies started home shopping activities and have their own cataloque, website, tele-selling activities etc. including Ikea.Many household textiles, like towels, tea towels, cover sheets and similar articles can be found increasingly in super- and hypermarkets, Al... Ed...5,812 supermarkets; Li...3.350 and Pen... (2,015 stores).


Most of these retail organizations regularly or incidentally offer textile products. The internationally operating chain Ten... sells textiles in 7,500 outlets in 15 countries, among others K... (see above). Tc... operates with coffee shops, including activities in textiles and home shopping activities, became one of the biggest textile outlet in Germany.