1974, Heinrich Heine was the first German company in which Otto took a share in order to reach new target groups. Since 1979, Heine has been fully integrated into the Otto Group. Over the course of years, through various acquisitions and shares in companies, Heine has expanded into a group positioned in the upper market segment.
By strategically reorienting its fashion line, Heine was soon accepted as a competent supplier. In 1992, Heine affirmed its pioneering role as the first mail-order house to found a customer club, which, today, counts about 125,000 members in Germany, Austria, and Switzerland. Today, Heine is an international multichannel retailer currently represented in Germany, Austria, France, Switzerland and the Netherlands. True to its philosophy ‘something special for every day’, Heine has a select offering of current fashions and inspiring home furnishing, home decoration ideas.
Since 1996, Heine has had an Internet presence and continues to strengthen its activities in the future-oriented online business. The company's product range already includes more than 10,000 articles. Even on the Internet Heine's corporate philosophy is reflected: Products are presented in a sophisticated way, comprehensive services and infotainment are provided, constantly built on, and thus help strengthen the company' market position.
http://www.heine.de/
By strategically reorienting its fashion line, Heine was soon accepted as a competent supplier. In 1992, Heine affirmed its pioneering role as the first mail-order house to found a customer club, which, today, counts about 125,000 members in Germany, Austria, and Switzerland. Today, Heine is an international multichannel retailer currently represented in Germany, Austria, France, Switzerland and the Netherlands. True to its philosophy ‘something special for every day’, Heine has a select offering of current fashions and inspiring home furnishing, home decoration ideas.
Since 1996, Heine has had an Internet presence and continues to strengthen its activities in the future-oriented online business. The company's product range already includes more than 10,000 articles. Even on the Internet Heine's corporate philosophy is reflected: Products are presented in a sophisticated way, comprehensive services and infotainment are provided, constantly built on, and thus help strengthen the company' market position.
http://www.heine.de/
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